Considering Transmedia and Merchandising – Example of Clothing line

With a clothing line, we saw an obvious opportunity in the form of many variations of the same-thing due to range of characters. To play on this, we decided to design hoodies first. The same concept can be applied to t shirts, bags and almost any form of clothing. We decided to draw up the designs, using a characters head and collar, and using the colour of the hoodie to relfect the characters waistcoat. (Ambams would be Green, Sawyers Blue ect). And upload them to clothestoorder to see a mock up of the image, we also added to the logo the back of the hoodies. We then ordered these to wear at the end of year show. We feel these are a perfect representation for Wild-Life and can lead to endless possibilities.

All characters, designs and logo's are Copyright © Callum and Stuart Brown 2014